What?

I am just back from Bewley’s of Grafton St where a grateful Aoife treated me to a delectable feast in celebration of her glasses being returned to her. Induced to greater intimacy because of the successful return of her glasses, she confided her deepest, darkest secrets to me.
'When I get off the bus in the evening' she said in a low whisper, shielding her face against the flashing lightbulbs of cameras as American’s snapped pictures of the stained-glass windows. 'I like to run home. Fast.'

'Ahh' I said, my brow furrowed in confusion. 'Why, exactly?'

'Cos I like to get home as fast as I can. I hate strolling along slowly!'

'But the bus stops six houses down our road. All our neighbours must see you sprinting like a mad thing.'

She sat back with the glint of challeng in her eyes. Or maybe it was the camera flashes reflected in her glasses. ‘So? You’re so concerned with appearances!’

Yes, I’m afraid I am. Those of us that have lovely appearances need to be sure to maintain them. Which is why I was so amused to see Waterford Wedgewood’s latest Annual Report (pdf). Slapping a drug addict on the cover with some gimp riding him is hardly a good marketing move.